In 2011, Tom Staggs, chairman of Disney's Parks and Resorts division, stood in front of his Board of Directors with a $1 billion pitch—the MagicBand system.

Today, we're talking all about the MagicBand system at Walt Disney World and how revolutionary it is from a business perspective.

Listen now and discover:

• The story behind and creation of the MagicBand system and the $1 billion pitch
• The major problem the MagicBand system solved for guests at Walt Disney World so no magical moments are missed
• How massive the scale of this project truly was for Imagineers—it needed to connect thousands of hotel rooms, point of sale systems, front desks, ticket systems, and more, to a single wristband
• The ingenious product design behind the 'one size fits all' design and optional customization of the MagicBand
• The sheer amount of data Disney is able to evaluate from the MagicBand system—primarily, the path to purchase where they can evaluate trends and patterns guests take before they make a purchase
• Why paying attention to customer experience and using every opportunity to surprise and delight your audience is worthwhile
• How creating a holistic system can reduce your customers' reliance on your support staff
• How all this relates to your own systems and processes so your business can be more profitable

Your small business takeaways:

• Ask yourself, "What do I want to know about my customers?"
• Create ways to gather the data to answer your question—for example, add a field to your contact form, "How did you hear about me?"
• It's not enough to ask the question, you also need to measure it. Keep track of it somewhere and come back to it in a few weeks to see the results.
• Use these results to influence your business decisions! If every contact form response was "Instagram", you'd probably want to invest more time in your Instagram game, right?

Resources Mentioned:

• Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
• Show notes - pixiedustandprofits.com/1
• Pixie Dust & Profits on Instagram - @pixiedustandprofits