James talks about the importance of the concept of MVP or Minimum Viable Product is when starting a company. Even Nike started out with a single shoe. Launching earlier than your instinct may tell you is pivotal for 2 reasons:   

1. It allows you to get invaluable early feedback

2. Build grassroots advocacy that will be one of your most effective marketing tools  

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About your host, James:  James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 12 years, selling one (Tilt, acquired by Airbnb), and invested in a few multi-billion dollar startups to date. He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world. All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line.  

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