What does it really mean to be a thought leader? According to publicist Claire Mason, it's not about self-proclaimed titles; it’s about consistently delivering valuable, well-crafted insights. True authority is built on substance, not hype.

Mason’s advice from her recent podcast interview is a must-listen for anyone building their professional brand:

• Embrace Imposter Syndrome: That feeling of self-doubt is a sign you’re pushing your boundaries. Use it as fuel to maintain high standards and keep growing.

• Prioritize Earned Media: Credibility is earned, not bought. Unpaid editorial coverage in media outlets builds far more trust than any paid ad.

• Balance AI and Human Content: Use AI tools for routine tasks, but always add your own personal touch. Your unique experiences and insights are the only things an algorithm can't replicate.

Building your media presence takes time and persistence. Start small with local publications, and let each win pave the way to bigger opportunities.