In this episode of Mira Business FM, host Inzamam Rashid sits down with Mohamad Wais, General Manager of Mira Media, to explore the future of advertising in the UAE. From offline billboards to digital marketing, we uncover the opportunities, costs, and evolving trends in Dubai’s booming advertising market.

Listen to the full discussion and learn how outdoor and digital ads shape brand awareness, why companies spend millions on Sheikh Zayed Road billboards, and what makes Dubai unique in the global advertising landscape.