Alexa Bliss was one of the most naturally gifted talkers in WWE. Her early heel title reigns are still some of the best character work the women's division has produced.

Then the Bray Wyatt partnership happened. Then the supernatural direction. Then the health issues. Then a series of creative decisions that made it harder every time she came back.

This video breaks down exactly how it happened — sympathetically but honestly — and asks whether there is still a version of Alexa Bliss that WWE can build around.