I've had some version of this conversation about 300,000 times in my life, so I thought I'd share it with you.

"Hello, coworking space owner."

"Hello."

"Do you send an email newsletter?"

"We do it every quarter."

"Why do you do it every quarter?"

"Well, because we don't have time. We don't know what to put in it."

"Okay. And so what do you need help with at the moment?"

"Oh, we need to sell more desks. We need to sell more offices. We're really low on revenue."

"So how many people are on your email list?"

"Oh, we've only got about a thousand people."

"So do you think if you emailed those thousand people every week, and say 250 of them actually opened it, you might sell more desks?"

"Well, I don't know. I haven't got time to write an email newsletter."

"What is going on in your coworking space this week?"

"Well, we just had this...

The Foo Fighters came in and played a gig in the basement, and then we had a member hosting a bring-and-share.

Kofi's running an AI workshop.

Sangeeta is running a photography class.

Yeah, that's it.

Then I found this new app I really like."

"Put that in a newsletter and send it to those thousand people and see what happens."

The content is right there. You're already living it.

Subscribe to Coworking Community Builder Daily on Soundwise