Why do so many good businesses struggle online — while others become the obvious choice in their market?

In this episode of The Prosperity Lounge, Joey Ruffalo sits down with Wes Towers, founder of Uplift 360, to unpack the real reasons businesses get left behind online — and what it actually takes to stand out today.

With over 20 years of experience working with builders, contractors, and trades, Wes shares hard-won lessons from the trenches — not theory, not hype, but strategies that lead to real growth you can see in the calendar and the bank account.

Together, they explore:

Why most websites fail to convert

The danger of chasing traffic instead of positioning

How authenticity builds trust in an AI-driven world

What market dominance really looks like online

How business owners can stop wasting money on marketing and start getting results

If you’re tired of guessing, tired of vanity metrics, and ready to become the business people choose — this conversation is for you.

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