Seth Marlatt knows where the real opportunity hides. In industries no one's talking about. From launching six startups to growing Altair into a 65-person AI-powered product studio, Seth shares how deep trust, invisible systems, and non-trendy markets can build unstoppable businesses. In this episode, we dig into how to protect your company from AI pitfalls... why slow scaling wins in the long run... and the new rules for building companies that actually last.