The real reason people aren't booking discovery calls has less to do with visibility or pricing and more to do with psychological barriers and how they experience your content. Understanding these barriers can help close the gap between people loving your content and taking action to work with you.

• The scroll isn't neutral – when people encounter your content, they're unconsciously evaluating your congruence and whether you can actually help them
• Hooks aren't bridges – being good at grabbing attention isn't the same as guiding someone through a meaningful conversation
• Abstract encouragement is emotionally expensive – people who have tried everything need you to name their discomfort, not just their desire
• Booking calls must feel like an informed step, not a risky leap – be explicit about what happens during the call
• Let potential clients experience your presence through stories and video content before asking them to commit
• Speak to the part of them that's jaded – acknowledge the slow, difficult nature of transformation

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