Books and PR go hand in hand.

Publishing a book helps you land placements.

Placements help you sell books.

But the real reason it works goes way deeper-
A book turns you from someone with opinions into someone with real authority.

PR makes sure the right people know it.

That’s what journalist Catherine Ball and I unpack in the latest episode of Dauntless PR Unfiltered.

The real reason PR sells books.

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