Most firms assume growth problems are execution problems.

Often they're customer problems.

A business can have a strong team, solid delivery, and a growing reputation, yet still become vulnerable if too much revenue depends on a single type of client.

That was one of the key lessons behind the growth of Roundtable Strategy Advisors. After COVID wiped out most of the startup market they served, Greg Cucino and his team were forced to rethink who they worked with, how they generated recurring revenue, and what kind of business they were actually building.

The result wasn't a better sales process.

It was a different business model.

This conversation explores why resilience often comes from customer mix, recurring revenue, and operational discipline rather than growth alone.

Guest: Greg Cucino

LinkedIn: https://www.linkedin.com/in/gregcucino

Website: https://roundtablesa.com/

Host: Leonard De Beer

Helping fractional executive firms get more clients through strategic outreach

LinkedIn: https://www.linkedin.com/in/leonard-de-beer/