Most strategies don't fail because they're wrong.

They fail because nobody remembers them.

Leadership teams spend months building strategies. The thinking is solid. The analysis is rigorous. The slides are beautiful. Then six months later, nobody can explain what the strategy actually is. Why? Because strategy doesn't spread through an organisation because it's intellectually correct.

It spreads when people can understand it, repeat it, believe it, and use it to make decisions every day. 

Why complex strategies struggle to survive.

• The psychology behind ideas that spread
• Why clarity beats sophistication
• The role of emotion and identity in execution
• Why CEOs dramatically under-communicate strategy
• The real job of leadership when it comes to strategy

A strategy that can't spread through the organisation isn't really a strategy at all.

Listen to this and let me know: Could someone halfway down your organisation explain your strategy in their own words?