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The Real Reason You Can't Stick to One Thing
If your business “works” on paper but you feel bored, restless, or low-key miserable inside it… you’re going to feel very seen in this one. In this episode of 17 Minutes, Robyn talks about a piece of her behavioral wiring that changed everything: her builder / rocket-launch energy. She shares how selling a multi six-figure event planning business (and walking away from other successful things) wasn’t self-sabotage, but a clue that she’s built to build, not babysit. You’ll hear how to tell if you’re a builder or a maintainer, why trying to force yourself into someone else’s version of “consistency” kills your creativity, and how to design a business that actually challenges and energizes you in 2026 instead of making you want to burn it all down every 18 months.
In this episode, we dive into:
Why a “working” business can still feel wrong in your body
The difference between builders, creatives, and maintainers in business
Robyn’s story of starting and closing multiple successful businesses (and why it wasn’t self-sabotage)
What rocket / thrust-style energy is and how it shows up in your work
The four core PDP traits inside the Identity Report: dominance, extroversion, pace, and conformity
How high dominance + fast pace can make you crave new mountains to climb
Why your content, sales, and marketing go flat when you’re under-challenged
How to build systems that create ease and leave room for innovation and play
Questions to help you see if you’re a builder or a sustainer (and what you actually need next)
A 2026 reframe: stop obsessing over your “weaknesses” and go all in on your strengths
Chapters
00:01 — The intro: who this episode is really for (bored builders, restless creatives)
02:19 — Why the high is in the creative process (and what happens when it disappears)
04:43 — Selling a multi six-figure business + realizing you’re not “broken,” you’re a builder
07:09 — How behavioral wiring (and the Identity Report) finally made it all make sense
09:27 — High dominance, fast pace, and the “climb the mountain then get restless” pattern
11:54 — Designing a business that lets your wiring thrive instead of forcing you to be someone else
14:11 — Are you performing a version of success you think you should want?
16:37 — Keeping your business alive, creative, and challenging without burning it down
18:58 — Builder vs. maintainer: questions to understand how you like to move
21:26 — 2026 intention: double down on strengths, release the fixation on your flaws
23:48 — What becomes possible when you stop trying to fix yourself and start leveraging yourself
26:05 — How the Identity Report + 1:1 work can support your most aligned year yet
Links
Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report
Work with Robyn → https://www.robynsavage.com/services
Instagram → https://www.instagram.com/robyn_savage
View all episodes
By Robyn SavageIf your business “works” on paper but you feel bored, restless, or low-key miserable inside it… you’re going to feel very seen in this one. In this episode of 17 Minutes, Robyn talks about a piece of her behavioral wiring that changed everything: her builder / rocket-launch energy. She shares how selling a multi six-figure event planning business (and walking away from other successful things) wasn’t self-sabotage, but a clue that she’s built to build, not babysit. You’ll hear how to tell if you’re a builder or a maintainer, why trying to force yourself into someone else’s version of “consistency” kills your creativity, and how to design a business that actually challenges and energizes you in 2026 instead of making you want to burn it all down every 18 months.
In this episode, we dive into:
Why a “working” business can still feel wrong in your body
The difference between builders, creatives, and maintainers in business
Robyn’s story of starting and closing multiple successful businesses (and why it wasn’t self-sabotage)
What rocket / thrust-style energy is and how it shows up in your work
The four core PDP traits inside the Identity Report: dominance, extroversion, pace, and conformity
How high dominance + fast pace can make you crave new mountains to climb
Why your content, sales, and marketing go flat when you’re under-challenged
How to build systems that create ease and leave room for innovation and play
Questions to help you see if you’re a builder or a sustainer (and what you actually need next)
A 2026 reframe: stop obsessing over your “weaknesses” and go all in on your strengths
Chapters
00:01 — The intro: who this episode is really for (bored builders, restless creatives)
02:19 — Why the high is in the creative process (and what happens when it disappears)
04:43 — Selling a multi six-figure business + realizing you’re not “broken,” you’re a builder
07:09 — How behavioral wiring (and the Identity Report) finally made it all make sense
09:27 — High dominance, fast pace, and the “climb the mountain then get restless” pattern
11:54 — Designing a business that lets your wiring thrive instead of forcing you to be someone else
14:11 — Are you performing a version of success you think you should want?
16:37 — Keeping your business alive, creative, and challenging without burning it down
18:58 — Builder vs. maintainer: questions to understand how you like to move
21:26 — 2026 intention: double down on strengths, release the fixation on your flaws
23:48 — What becomes possible when you stop trying to fix yourself and start leveraging yourself
26:05 — How the Identity Report + 1:1 work can support your most aligned year yet
Links
Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report
Work with Robyn → https://www.robynsavage.com/services
Instagram → https://www.instagram.com/robyn_savage