Let’s talk about why your business is on social media. Brands often think they are online, particularly on social media, to sell something. Their content is geared toward making a sale and, quite frankly, ignores the needs of their prospective customers.

Social media is a great place to promote your business. But, if you’re spending most of your time online promoting yourself, you are definitely missing the biggest opportunities social media has to offer. 

But that’s not going to be you...not after you listen to this episode where I'll break this concept down. I'll share some key tactics that will help you use social media so people can learn to like, know, and trust you - eventually becoming either an advocate or a customer. 

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