Most tree companies think Facebook Ads don't work.The reality? They're judging Facebook leads the same way they judge Google leads, and that's a costly mistake.In this episode of the Branching Out Podcast, Justin Rademacher breaks down the biggest differences between Facebook (Meta) leads and Google leads, why most tree service companies struggle to convert Facebook leads, and how AI-powered follow-up is changing the game.You'll learn:• Why Google leads and Facebook leads require different follow-up strategies• The biggest mistake tree companies make after a lead comes in• How AI qualification and automated follow-up increase conversions• Why speed-to-lead matters more than ever• How Meta Ads, Google Ads, SEO, and retargeting work together• Ways to lower your customer acquisition cost (CAC)• Why Facebook Ads work best alongside Google Ads, not instead of themGoogle captures existing demand.Meta creates demand.The tree companies getting the best results understand how to use both channels together while leveraging AI to nurture leads and close more jobs.If you're looking for more tree service leads, better lead conversion, and a scalable marketing system for your tree company, this episode is packed with practical strategies you can implement right away.Want help building a complete lead generation system for your tree service business?Visit Arborist Marketing Pros and schedule a free strategy session. We'll show you exactly what's working right now for tree companies across the country.