Some leads ghost you. Others you ghost by accident — just through bad process. In this episode of Booked from the Dead, Mason and Jay go deep on the hidden killer of conversions: delay. Not just late replies — but every lag, gap, or bottleneck that cools down a hot lead before they book a call.

They break down the Lead Decay Curve — how response time correlates with conversion rate — and expose why most businesses lose their best leads not from bad messaging, but bad timing. You’ll learn the “Momentum Window” (and how fast it closes), how to spot follow-up lag in your CRM, and what to do when you're already behind the curve.

Packed with real-world examples, smart automations that actually help, and Mason’s lightning-fast touchpoint framework, this episode will help you move leads from click to call before they cool off.

If your team is chasing leads that should’ve already closed, this conversation shows you how to stop bleeding momentum — and start closing faster.