At most companies, EVP (Employee Value Proposition) is just a slide deck. At Go Auto, it’s a lived experience.

Brent Lazanik, VP of Talent Acquisition, shares how they’ve built real loyalty - not with perks, but with purpose, growth, and follow-through.

If your EVP looks good on paper but falls flat in real life, this one’s for you.

Enjoyed the episode?

👉 Get the full deep dive on this topic: www.certn.co/blog

👉 Subscribe for weekly HR strategy updates: www.certn.co/podcast