What if you’ve been searching for a purpose using a broken map? In this episode, we unpack how the Western world misunderstood Ikigai—and why the viral Venn diagram is more harmful than helpful. We explore how Ikigai is actually a feeling—one rooted in small joys, meaningful roles, and being present with what matters. Why do so many people confuse money with meaning? How can we build roles that align with our values rather than external validation? And what happens when we turn purpose into a productivity trap? You’ll walk away with a clearer, more grounded understanding of what gives life meaning. Whether it’s through craft, connection, or contribution, this conversation will help you redefine success on your own terms—and start noticing where fulfilment already lives in your day.

Nick Kemp is a leading Ikigai researcher and educator who has spent over four years studying the concept full-time. He hosts the Ikigai Tribe podcast and works closely with Japan’s top Ikigai scholars to debunk Western myths and teach the true cultural meaning of Ikigai.

Nick Socials: https://au.linkedin.com/in/nicholas-kemp-author https://ikigaitribe.com/ikigai-coach/ https://ikigaikan.com/author/

Reach Out: https://www.instagram.com/rishikurada/

Intro Song Credits: Song: Cartoon, Jéja - On & On (feat. Daniel Levi) [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/onandon Watch: http://youtu.be/K4DyBUG242c https://www.youtube.com/watch?v=LohNAtR5av4 - Instrumental