WTF Happened

The real truth about why most businesses fail - with Oliver Yonchev


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Success doesn’t follow a script—and neither does Oliver Yonchev’s story. In this episode of What the Fck Happened*, Tom and Sam sit down with Oliver Yonchev, Founder of cocreatd, previous co-founder of Flight Story Story and former Managing Director at Social Chain, for a brutally honest conversation about startups, self-awareness, and scaling without losing your mind.


🔥 Inside this episode:

  • From Barnsley to NYC (how location changes aspiration)
  • The chaos (and charm) of startup life
  • Why self-awareness is a founder’s secret weapon
  • Partnerships, ego, and the dynamics of leadership
  • AI, personal branding, and the future of work

If you're building something, navigating your next chapter, or figuring out how to lead better, this one's for you.


📌 Subscribe for unfiltered conversations on business, branding, and the stuff they don’t put in the highlight reel.


🔗 MORE FROM WTF Happened & Dojo Films

🤳 LinkedIn: @tom-voller

🤳 LinkedIn: @sam-ramsden

🧑🏼‍💻 Website: www.dojofilms.co.uk

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Chapters:


  • 00:00 - Introduction to the Podcast and Guest
  • 01:39 - The Journey from Barnsley to New York
  • 07:04 - Transitioning from Music to Marketing
  • 11:21 - The Startup Experience and Culture
  • 16:05 - Partnership Dynamics and Leadership
  • 19:36 - Founding Co-Created and Paying It Forward
  • 21:50 - The Shift from Employee to Entrepreneur
  • 23:19 - Transitioning to Entrepreneurship
  • 24:55 - The Humbling Journey of Founders
  • 26:49 - Leveraging AI for Business Efficiency
  • 30:44 - The Macro Picture of AI Development
  • 35:53 - The Future of Work and Entrepreneurship
  • 40:01 - Personal Branding in a Noisy World
  • 47:24 - Future Ambitions and the Journey Ahead
...more
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WTF HappenedBy Dojo FIlms