Success doesn’t follow a script—and neither does Oliver Yonchev’s story. In this episode of What the Fck Happened*, Tom and Sam sit down with Oliver Yonchev, Founder of cocreatd, previous co-founder of Flight Story Story and former Managing Director at Social Chain, for a brutally honest conversation about startups, self-awareness, and scaling without losing your mind.

🔥 Inside this episode:

• From Barnsley to NYC (how location changes aspiration)
• The chaos (and charm) of startup life
• Why self-awareness is a founder’s secret weapon
• Partnerships, ego, and the dynamics of leadership
• AI, personal branding, and the future of work

If you're building something, navigating your next chapter, or figuring out how to lead better, this one's for you.

📌 Subscribe for unfiltered conversations on business, branding, and the stuff they don’t put in the highlight reel.

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🤳 LinkedIn: @tom-voller

🤳 LinkedIn: @sam-ramsden

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Chapters:

• 00:00 - Introduction to the Podcast and Guest
• 01:39 - The Journey from Barnsley to New York
• 07:04 - Transitioning from Music to Marketing
• 11:21 - The Startup Experience and Culture
• 16:05 - Partnership Dynamics and Leadership
• 19:36 - Founding Co-Created and Paying It Forward
• 21:50 - The Shift from Employee to Entrepreneur
• 23:19 - Transitioning to Entrepreneurship
• 24:55 - The Humbling Journey of Founders
• 26:49 - Leveraging AI for Business Efficiency
• 30:44 - The Macro Picture of AI Development
• 35:53 - The Future of Work and Entrepreneurship
• 40:01 - Personal Branding in a Noisy World
• 47:24 - Future Ambitions and the Journey Ahead