Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core.

Timestamps

• 00:00 Intro
• 00:29 Cannes Lions winners vs the data
• 16:25 Break from the commercials
• 20:27 Name that brand