Capture and Connect - For Creatives

The Reality of Building a Photography Brand: What I Faced This Week as a Business Owner | Ep 46


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In this episode, Janice Sullivan—fine art photographer and business coach—offers a candid look into her week, sharing how she’s playing with AI in her creative process to get ideas for future portfolios.

Janice dives into the importance of carving out your niche, building a social media presence with purpose, and genuinely connecting with your audience. With both strategy and heart, she empowers photographers to turn passion into profit. As she puts it: “If you want people to invest in your art, you have to show up as the artist—consistently, intentionally, and with heart.”

Whether you're just starting or ready to scale your business, this episode is packed with insights to help you grow with clarity and confidence.

Chapters


00:00 Introduction to RAW Business Insights

00:54 Navigating the Challenges of Representation

00:58 Introduction to Janice Sullivan's Journey

02:55 The Art of Licensing Photography

05:54 Coaching Photographers to Success

08:50 Exploring AI in Photography

11:05 Building a Strong Social Media Presence

13:10 Revamping Your Instagram Strategy

16:45 Exploring Instagram and Threads

17:47 Embracing Your Journey

18:01 websitetogetfreebees

Janice Sullivan, photography, AI, social media, niche, business, Instagram, licensing, coaching, entrepreneurship



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Capture and Connect - For CreativesBy Janice Sullivan