David Turner is the CMO and Growth Champion at IRIS Software Group. 

He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris. 

David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development.

We discuss:

1. Growing private equity technology brands
2. The power of having a single brand instead of multiple brands
3. Balancing the importance of lead gen and brand building
4. The relationship between marketing and innovation

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