Roman Riabokon describes his work as building fashionable bridges between physical, digital and mental. He is a co-founder of Virtual Rags, and a creative producer at UNXD, which acquired the virtual rags studio in April 2022. Throughout the past 3 years, Roman has led a digital fashion studio that provides a range of digital services to many fashion clients, worked in production of CG universes within the leading boutique NFT marketplace, and engaged in establishment of a physical brands across all these mediums. Roman explains the reality of starting a digital fashion brand, what this means for conventional luxury brands and what the reality is of working within this digital space when trying to access luxury brands.

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