GenAI demos are easy. Production is where everything breaks. In this episode, Eduardo Ordax, Principal GTM GenAI at AWS, breaks down what actually stops companies from shipping reliable AI systems, and why the real blockers have little to do with technology.

We dig into the culture problems that slow down adoption, the endless cycle of experimentation, and why non-deterministic LLMs don’t fit neatly into traditional web-app architectures. Eduardo also shares what he’s seeing across industries: who’s genuinely succeeding with AI, the teams struggling to scale beyond prototypes, and why most jobs will evolve faster than people expect.