In this episode, I’m breaking down the 6 basic KPIs (Key Performance Indicators) every esthetician should track, even if you’re brand new.

These are the exact numbers I teach my coaching clients to help them keep a pulse on their business and grow with confidence. When you track these consistently, you’ll know exactly what’s working, what’s not, and how to fix it fast.

What You’ll Learn:

✅ What KPIs are (and why they matter)

✅ The 6 beginner metrics every esthetician should track

✅ How to know if your business is healthy or headed for burnout

✅ Simple ways to measure progress without fancy software

✅ How to start taking control of your numbers this week

KPIs covered:

1️⃣ Service revenue

2️⃣ Retail revenue

3️⃣ Total clients

4️⃣ Client retention

5️⃣ Google reviews & ranking

6️⃣ Social media followers (Instagram + TikTok)

Start tracking these today and you’ll build the habits of a true CEO, even if you’re just starting out.

FREE WAXING 101 COURSEMaster Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!https://training.lashandwaxoc.com/101JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADEhttps://www.skool.com/rebel-wax-breegade/SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBELhttps://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags Wax Pads | SMAs | Rebel Wax | Hard Wax SuppliesGROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANShttps://lashandwaxoc.com/products/1-on-1-coaching-with-breeENTER TO WIN FREE WAXING PRODUCTSWe have new giveaways every month. Enter this Month’s by clicking the link below:https://lashandwaxoc.com/pages/giveawaysSTARTING YOUR WAX BUSINESS?Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.https://lashandwaxoc.com/pages/resourcesGLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAShttps://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b CONNECT WITH ME:Instagram | https://www.instagram.com/breemesquit/LEARN MORE ABOUT OUR PRODUCTS:Instagram | https://www.instagram.com/lashandwaxoc/Tiktok | https://www.tiktok.com/@lashandwaxoc

Today I’m teaching you the exact ad formula I use to fill my wax studio, the same one I paid a $12,000 local coach to learn!

By the end of this video, you’ll know exactly how to film an ad that connects with your audience, builds trust, and converts nervous first-timers into loyal clients. Whether you’re a solo esthetician, salon owner, or beauty entrepreneur this strategy will help you grow fast without complicated funnels or ads that flop.

What You’ll Learn:

✅ The 6-step ad formula that converts

✅ How to use location-based hooks (like “Hey Bend, Oregon ladies!”)

✅ The biggest fears holding clients back from booking

✅ How to write your script using Hook → Pain → Solution → Authority → Proof → CTA

✅ Real examples you can film this week

🎥 Make sure to subscribe and I'll see ya next week!

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

What does it really look like to go all in on yourself, invest in coaching, and take massive action? In this episode, I sit down with my coaching client, Vyonna, a brand-new esthetician who has completely changed the trajectory of her career in just 9 months of working with me 1-1.

Vyonna shares her journey from working at European Wax Center, attempting to go solo once before and “failing,” to finally building a thriving business on her own terms. She opens up about the challenges she faced with marketing in the beginning, the strategies she mastered through coaching, and the mindset shifts that helped her hit her first $10K month as a solo esthetician.

If you’ve ever wondered whether the business strategies I teach work beyond just me, this is your proof. Vyonna’s story is a powerful example of what happens when you bet on yourself, invest in growth, and take bold, consistent action.

Tune in to hear:

    •    What held her back the first time she tried going solo

    •    How she built a solid marketing strategy that works

    •    Why investing in herself and taking action changed everything

    •    What it really takes to create momentum as a new esthetician

Whether you’re brand-new or looking to scale, this episode will inspire you to take the next step in your own journey.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

In this motivational episode of The Rebel Show, I share some of the biggest business lessons I’ve learned over the past decade, inspired by a recent mountain biking ride that ended with me going off a cliff (literally).

Here’s what you’ll walk away with:

✅ Why growth always feels harder than you expect and how to push through

✅ The importance of reps, guidance, and learning from people further ahead

✅ How to handle obstacles, haters, and setbacks without quitting

✅ Why slowing down is better than stopping (stop the cycle of quitting & restarting)

✅ The mindset shift that helps you celebrate small wins and enjoy the journey

This episode isn’t just about mountain biking, it’s about building confidence, resilience, and momentum in your business and life.

✨ Remember: confidence doesn’t come from studying, it comes from doing.

✨ Growth lives outside your comfort zone.

✨ The fall doesn’t matter as much as how quickly you get back up.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

In this episode of The Rebel Show, I’m breaking down how to handle no-shows like a pro.

👉 If you’ve ever felt frustrated or discouraged after a client doesn’t show up, you’re not alone. It happens to every esthetician and beauty professional as their books get busier. The good news? With the right systems and policies, no-shows don’t have to derail your business or your confidence.

Here’s what you’ll learn in this episode:

✅ Why no-shows happen (and why they’re not personal)

✅ How to protect your business with clear no-show & cancellation policies

✅ My favorite booking tool (GlossGenius) and how it protects me with cards on file

✅ Exactly what to say when a no-show client reaches out (including scripts)

✅ How to stay professional, set boundaries, and still know when to be flexible

✨ Final takeaway: No-shows are inevitable, but when handled properly, they don’t have to cost you your peace or your profits.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

In this episode of The Rebel Show, I share the truth about raising your prices as a beauty professional and how to do it properly.

Here’s what I’ve learned (the hard way):

✨ Raising prices is necessary if you want a profitable business

✨ Some clients will leave, but the right ones will stay

✨ Doing it the wrong way can hurt your reputation but done correctly, it builds trust and respect

I’ll walk you through step-by-step how to announce, structure, and position your price increase so that you keep loyal clients, attract higher-quality ones, and finally charge what you’re worth.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

Your choice of partner can shape not just your love life but your future, your confidence, and your business. In this episode of The Rebel Show, Bree and Chance share the real story of what it looks like to build both a marriage and a business empire together.

💡 Inside this episode you’ll learn:

    •    Why your spouse can make or break your entrepreneurial journey

    •    The hidden “green flags” that matter more than money or status

    •    How to grow together through challenges instead of apart

    •    What real support looks like when you’re chasing big dreams

    •    Advice for women choosing a partner who believes in their vision

Whether you’re an ambitious woman in business, an entrepreneur navigating partnership, or simply someone who wants to build a stronger relationship, this episode will give you perspective and encouragement.

✨ Final Takeaway: The right partner multiplies your potential.

If this episode resonates, share it with a friend or tag your partner who’s been your rock. And don’t forget to subscribe for more raw conversations on business, mindset, and relationships.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

New client promotions have been a hot topic in the beauty industry, with many saying they only attract “cheap clients.” In this episode of The Rebel Show, I share why I’m a big believer in new client promos and how I’ve used them to consistently bring in clients and then convert them into loyal regulars.

You’ll learn:

    •    The truth about why promos don’t just attract bargain hunters

    •    My exact package strategy that creates urgency and commitment

    •    How a 3-service new client package boosts rebookings and retention

    •    Why getting someone in for four total visits dramatically increases their lifetime value

    •    How to reduce friction for new clients and create an experience that keeps them coming back

If you’ve ever wondered whether new client deals are hurting or helping your business, this episode will show you how to structure promos the right way so they become one of your best growth tools.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

Are you holding back from posting, promoting, or launching because you’re afraid of what people might think?

In this episode, we’re talking about something that silently kills more dreams (and bank accounts) than anything else: fear of judgment. Whether you’re afraid of sounding “salesy,” being too much, or getting side-eyed by someone from high school… it’s time to call it out.

💬 You’ll learn:

    •    What fear of judgment actually looks like in your day-to-day

    •    How it’s keeping you broke, invisible, and overwhelmed

    •    The mindset shifts I made to stop letting other people’s opinions run my business

    •    4 practical strategies that helped me show up, even when I was scared

    •    3 action steps you can take today to start moving through the fear

✨ Reminder: You’re not here to play small. You’re here to lead, serve, and grow. The longer you stay quiet, the more people miss out on what only you can offer.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

Feeling stuck with content? Burnt out from trying to keep up with social media while running your beauty business? You’re not alone and this episode is for you.

Whether you’re a solo esthetician, waxer, or beauty pro who’s tired of overthinking every post or feeling like you’ve lost your creative spark, I’m breaking down 20+ content ideas you can use right now to get back into flow and reconnect with your audience.

🎯 In this episode, you’ll learn:

    •    Why you’re probably burnt out (and how to reset your mindset)

    •    What to focus on instead of perfection or trends

    •    Real content ideas you can pull straight from your DMs, convos, and daily routine

    •    Easy ways to show up without needing to “perform” online

    •    How to keep content simple, sustainable, and aligned with your goals

💡 Categories include:

✅ Client questions

✅ Behind the scenes

✅ Educational tips

✅ Relatable mindset posts

✅ Openings, promos, & seasonal content

💬 Final reminder! You don’t need to go viral. You just need to stay visible. One honest post is all it takes to get back on track.

📍 UPCOMING HANDS-ON WAX CLASS

🔥 Orange County, CA | August 22–23

Join me LIVE for a 2-day hands-on waxing + business workshop to build your technique, master Brazilians, and finally get clear on your ideal client + content strategy. Only a few spots left!

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/Tiktok | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@lashandwaxoc