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The Recap | Intangible brand equity— American Eagle and Wendys on embedding your products into culture
Sometimes we get so zoomed into the tactics of ecommerce that we forget how important the why actually is. In this week’s episode, Kristen dives into the intangible importance of brand equity, how American Eagle and Wendys create and foster long-term loyalists, and a few fun news stories.
P.S. it’s National Donut Day, don’t forget to celebrate!
- Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’
- Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push
- The perfume industry is up 60% from pre-pandemic levels
- Frito-Lay makes largest-ever investment in women’s sports for World Cup
- YouTuber Emma Chamberlain adds to coffee empire with ready-to-drink line
- Free donuts at krispy kreme and dunkin today
- Connect with Erica Aarons on Twitter
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Sometimes we get so zoomed into the tactics of ecommerce that we forget how important the why actually is. In this week’s episode, Kristen dives into the intangible importance of brand equity, how American Eagle and Wendys create and foster long-term loyalists, and a few fun news stories.
P.S. it’s National Donut Day, don’t forget to celebrate!
- Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’
- Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push
- The perfume industry is up 60% from pre-pandemic levels
- Frito-Lay makes largest-ever investment in women’s sports for World Cup
- YouTuber Emma Chamberlain adds to coffee empire with ready-to-drink line
- Free donuts at krispy kreme and dunkin today
- Connect with Erica Aarons on Twitter