If there’s one harder than a Monday morning without coffee, it’s learning to say no. But according to the brilliant minds of Robert Fiveash (Brand Fuel), Brenda Speirs (Buzztag), and Denise Taschereau (Fairware), mastering the art of the well-placed ‘no’ is a game-changer in business and life. PromoKitchen’s latest conversation, led by Jay Busselle, dove into why saying no isn’t about rejection; it’s about strategy, values, and survival in the promotional products and branded merch industry.