In this week’s episode of The CEO Warrior Podcast, Mike Agugliaro interviews John Warrillow, who is the creator of the Value Builder System, which is a statistically proven methodology for improving a company’s value by up to 71%. John is the author of the bestselling books Built to Sell and The Automatic Customer. During this episode, Mike and John discuss the recurring revenue business model, types of subscriptions, the three-tier system, psychology of choice, and next steps.