Behind the Brief

The Red Flags of Digital Marketing


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In the very first episode of Behind the Brief, Jordan and Sarah kick things off by putting their (often clashing) personalities to the test.

Once the ice is broken, they jump into the main topic: the red flags of marketing.

From unrealistic expectations and vague briefs to common mistakes brands and agencies make, they unpack the warning signs that all clients should look out for when they're being sold "the dream". 

 

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Behind the BriefBy AIIMS Creator Hub