At The Red Sea Development Company and AMA.ALA, John is leveraging his 38 years of international experience in delivering large scale multi-billion-dollar developments.

Since 2018, John has led The Red Sea Development Company's growth from the ground up and is creating a unique eco-luxury, sustainable, regenerative tourist destination that will contribute to transforming the global tourism industry and to the diversification of the Saudi Arabian economy.

We discuss:

• The key considerations in the design of resort developments in different ecological locations.
• How to approach sustainability when developing in environmentally precious locations.
• How are guests’ expectations changing regarding the desire for transformative experiences.
• The placement and integration of the property within its locality
• How to approach the appointment and development of team members who may also be transitioning from alternative industries.