How do you measure the success of each of your engagements? Is it the attendee evaluations? Comments from the meeting planner? For Andrew Davis, it's how many referral he got within 72 hours of his speech. This week, Andrew shares what he does to increase his referrals and why you should to. Plus, Beth Ziesenis, CSP, is back to share her association secret knowledge, and Jim Pancero, CSP, CPAE, shares how you can help the NSA Foundation.

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