In this episode, Matthew Chang and Colin Russ talk with Brittain Ladd (Supply Chain, Logistics, and AI Strategic Consultant at Ladd Strategic Advisors) about why reindustrialization lives or dies on supply chain design, and why the trucking industry as we know it is about to disappear.
If you care about supply chain, logistics, automation, autonomous trucking, reshoring, or industrial AI, this one is for you.
What we cover
- Why the only purpose of a supply chain is to enable growth, and what it costs a company when the C-suite treats it as anything else
- The brutal reality of AI hype: trucks don't drive faster, warehouses don't fulfill faster, and most robots pick at the same speed they did five years ago
- What small and midsize manufacturers should do instead of hiring a large consulting firm
- The run of shocks from COVID to the longshoremen strike to tariffs, and how they exposed supply chains built for stability instead of unpredictability
- Why Brittain believes trucking companies and freight brokers go away entirely once autonomy arrives, and what replaces them
- The move from 15 distribution centers to 3,000 micro-fulfillment centers, and what that does to replenishment
Chapters
00:00 Welcome and Guest Intro
02:02 Why Supply Chains Matter
06:26 AI Hype vs Logistics Reality
08:44 SMB Supply Chain Playbook
15:29 2020 to Now Supply Chain Shocks
21:01 Future of Freight and Autonomy
Hosts: Matthew Chang and Colin Russ
Guest: Brittain Ladd, Supply Chain, Logistics, and AI Strategic Consultant at Ladd Strategic Advisors
Find Brittain Ladd:
https://www.linkedin.com/in/brittainladd/ | https://laddstrategicadvisors.com/
Find Matthew Chang:
https://x.com/MatthewChang | https://www.instagram.com/the.matthewchang | https://www.linkedin.com/in/matthewachang/ | https://www.tiktok.com/@the.matthewchang
Find Colin Russ:
https://x.com/ThaaatColin | https://www.linkedin.com/in/colinruss/
Find Chang Robotics: https://changrobotics.ai
Resources mentioned
Brittain's newsletter, No Retreat No Surrender
Ladd Strategic Advisors: https://laddstrategicadvisors.com/
Seven Steps to Reindustrialize America: https://www.thereforgepodcast.com/7steps
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Want to be a guest or partner?
If you're building, funding, operating, or shaping the future of U.S. manufacturing, we'd love to hear from you.
Email: [email protected]
About ReForge
ReForge is a podcast featuring conversations with the leaders reindustrializing America.
This show exists to prove American reindustrialization is possible, pivotal, and pressing.
Hosted by Matthew Chang and Colin Russ.
Produced by Chang Robotics.