The Reigning Queen Podcast

Season finales are often about looking back but sometimes they're also about discovering who you've become along the way. While this may be the last episode of the Reigning Queen for this season, Gwen will be returning in the fall! It’s time to take a peek behind the curtain and learn more about what’s been going on with Gwen both personally and professionally, and why she has decided to step back from the microphone for the summer.

Today, Gwen reflects on the biggest lessons from this year and the unexpected growth that happened both in business and in life. From navigating major personal shifts and redefining success to releasing expectations, trusting herself, and stepping into her worth on a deeper level, Gwen shares the behind-the-scenes journey that transformed the way she leads, sells, and shows up in the world.

If you've been questioning your next move, navigating change, or learning to trust yourself more deeply, this conversation is a reminder that growth often happens in the detours, not the destination.

Thank you for being part of this journey so far, we love to connect with you through the podcast! We'll see you back here in September. Until then, go back through the archive and replay your favorite episodes! Enjoy your summer, girlfriends! Stay gritty and happy selling.

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners.

In this third week of training, Gwen is unpacking the word that so many women in business resist: control. But what if taking control of your sales conversations wasn’t manipulative at all? What if it was actually the key to building trust, protecting your energy, and confidently guiding potential clients toward real transformation?

Gwen dives into why so many female entrepreneurs struggle to lead sales conversations and how people-pleasing, overexplaining, and reacting instead of directing can quietly cost you clients. She breaks down what it really means to create a sales process that feels authentic, aligned, and empowering — not pushy. From handling pricing objections and redirecting conversations to asking better discovery questions and creating stronger boundaries, this episode is packed with mindset shifts and practical strategies to help you confidently lead your calls instead of feeling like you’re being interrogated on them.

You’ll also hear real-life examples, simple scripts you can start using immediately, and honest conversations around why strong sales systems actually create more safety, clarity, and confidence for both you and your clients. If you’re tired of wasting time on “maybe” leads, giving away free coaching on calls, or walking away from conversations feeling emotionally drained, this episode will help you reclaim your power, trust your expertise, and step into sales conversations like the leader you already are.

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners.

In this second week of training, Gwen breaks down why discovery calls are one of the most powerful and most overlooked parts of the sales process. If you’ve ever felt awkward leading sales conversations, worried about sounding “too salesy,” or struggled to confidently guide potential clients toward a decision, this episode will completely shift your perspective.

Gwen shares the psychology behind effective discovery calls, the importance of asking deeper “why” questions, and how creating structure in your sales conversations actually builds trust instead of pressure. Through real-life client examples and practical strategies, she explains how to uncover the true motivations behind a prospect’s goals, position yourself as a trusted partner instead of just another service provider, and confidently guide clients toward next steps without feeling pushy.

You’ll also learn the difference between a “wing it” sales call versus a confident, structured conversation, why emotional connection matters more than surface-level solutions, and how asking thoughtful questions can help clients gain clarity they didn’t even realize they needed. This episode is packed with actionable sales coaching for female entrepreneurs who want to close more aligned clients, reduce ghosting, and create sales conversations rooted in confidence, integrity, and genuine connection.

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners.

In this first coaching episode of the series, Gwen dives into one of the biggest reasons women entrepreneurs struggle to convert leads into paying clients: unclear messaging. If you’ve ever felt like your audience “just isn’t getting it,” Gwen breaks down exactly why that happens and how to shift your sales conversations so potential clients go from hesitant to “heck yes.”

Through real-life examples and practical sales strategy, Gwen explains the difference between talking about your offer’s features versus communicating the true transformation behind your work. From reducing uncertainty and building trust to helping clients understand the real ROI of working with you, this episode will help you refine your messaging, strengthen your sales conversations, and confidently articulate the value you bring to the table.

Whether you’re a coach, creative, service provider, or entrepreneur tired of feeling overlooked or underpaid, this episode will challenge you to stop selling what you do and start selling the impact it creates. Get ready to rethink your pricing, sharpen your positioning, and step into your authority with confidence.

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

At the beginning of this year, Gwen and Kristyn shared about their annual planning retreat and how they walked away with so much energy, clarity, and a new offer – but now that we’re five months into the year, how has that all played out? In this episode of the Reigning Queen Podcast, Gwen and Kristyn are sharing an honest update on how the start to this year has gone since that annual planning retreat.

From failed launches and overwhelming systems to personal hardship, pivots, and rebuilding from the ground up, this conversation is an honest look at what it actually takes to grow a business as a female entrepreneur. Together, Gwen and Kristyn unpack the lessons they learned after their annual planning retreat, the hard launch that didn’t go as expected, and the realization that more offers and more complexity weren’t the answer. Instead, they discovered the power of simplifying systems, returning to the core of what clients truly need, and investing in support before things completely fall apart.

If you’re a woman entrepreneur feeling overwhelmed, disorganized, discouraged, or stuck between scaling and surviving, this episode will remind you that pivots are not failures — they are part of the process. Whether you’re navigating business growth, struggling with visibility, simplifying your offers, or learning how to trust your instincts as a CEO, this conversation will leave you feeling seen, validated, and inspired to keep going. Because sometimes the biggest breakthroughs happen after the plans fall apart.

Links Mentioned in Today’s Episode:

Listen to the Annual Planning Episode

Check out High Level

Follow Top of the Town on Instagram

Work With Top of the Town Marketing & Mention Gwen’s Name

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Ever struggled with navigating objections during your sales calls? In today’s episode, Gwen is breaking down objections and sharing practical ways to help you overcome them. But in order to truly find your confidence with handling objections, it all begins with a reframing of the way you look at objections. Gwen shares on the podcast that sales objections aren’t rejection; they’re an invitation to lead.

You’ll uncover the real reason potential clients say no and why it actually has nothing to do with you, no matter how personal we want to take it. Gwen breaks down the three core fears that hold entrepreneurs back in sales conversations: fear of rejection, fear of confrontation, and the belief that a “no” equals failure. She also shares how those fears are quietly costing you clients, confidence, and growth. Through a powerful mindset shift, you’ll learn how to see common sales objections for what they truly are: requests for clarity, certainty, and leadership. This episode is packed with practical sales strategies and objection-handling techniques to help you ask better questions, uncover what your potential clients are really thinking, and guide them toward aligned, confident decisions.

If you’re ready to overcome objections in sales, build deeper trust with your clients, and sell in a way that feels authentic, empowered, and effective, this episode will challenge you to raise your standards and step fully into your role as a confident sales leader.

Links Mentioned in Today’s Episode:

Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

If you’re a website designer—or any service-based entrepreneur—this episode is your invitation to stop undercharging, stop overdelivering, and start owning your expertise with confidence.

In this powerful conversation on The Reigning Queen Podcast, Gwen Tinsley sits down with website designer and mentor Holly Christie to break down what truly sets successful designers apart. It’s not just about building beautiful websites—it’s about creating a strategic, high-converting client experience that positions you as the expert from the very first interaction.

Together, they unpack why hourly pricing can limit your growth, how to shift your messaging from deliverables to outcomes, and what it really takes to attract high-ticket clients without increasing your workload. Holly shares her approach to building intentional client journeys, using clear processes, collaborative touchpoints, and tools like website user manuals to empower clients while protecting your time and energy.

This episode dives deep into the importance of communication, boundaries, and perception in your business—highlighting how the way you guide your clients can directly impact your revenue, confidence, and long-term success. If you’ve ever felt stuck in the weeds, unsure how to articulate your value, or ready to elevate your offers, this conversation will give you the clarity and strategy you’ve been missing.

Links Mentioned in Today’s Episode:

Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!

Connect with Holly Christie at https://websitesmadesimple.co.uk/

Check out Holly’s Podcast– Websites Made Simple

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Trying to increase your visibility this year? It’s time to shift how you look at podcasting as a marketing tool. You don’t need to have your own show to reap all the podcasting benefits and in today’s episode, Gwen is joined by publicity expert, Christina Lenkowski, to break it all down for you.

Christina defines the difference between owned, paid, and earned media as well as why podcast guesting may just be the most overlooked, yet powerful, strategy for building trust, authority, and consistent leads in your business. You’ll also learn how to decide whether launching your own podcast or guesting on others’ shows is the right move based on your goals, capacity, and stage of business.

Christina shares why so many entrepreneurs struggle to see results with podcasting, how to use podcast interviews as a lead generation machine, and the exact ways to turn one conversation into multiple pieces of content that boost your SEO, nurture your audience, and warm up your sales calls before they even happen.

This episode also dives into the role of AI in content creation, the importance of human connection in a saturated digital world, and how podcast visibility can dramatically increase trust—especially for service-based businesses. If you’re ready to attract warmer leads, build authority faster, and create a marketing strategy that compounds over time, this conversation will show you exactly how to make podcasting work for your business instead of becoming another thing on your to-do list.

Links Mentioned in Today’s Episode:

Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!

Connect with Christina on Instagram

Work With Christina by going to https://www.publicityxchristina.com/

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

We’ve all heard of SEO before, what does it actually mean, and how can we use it effectively for our businesses?

Today, Gwen is joined by Shannon Adee, founder of Spark Solutions, to simplify search engine optimization (SEO), Google Ads, and digital marketing in a way that finally makes sense. As a service-based entrepreneur, you know visibility matters, but navigating keywords, content marketing, and website optimization can feel overwhelming. This conversation helps you cut through the noise and focus on what actually drives website traffic, lead generation, and sustainable business growth.

From this episode, you’ll walk away with a clear understanding of how SEO works, how it compares to Google Ads, and why so many entrepreneurs waste money on ineffective or “cheap” SEO strategies. Shannon shares how to approach keyword strategy, content marketing, and ongoing website updates in a way that improves your search engine rankings and positions you as a credible, authoritative source online. You’ll also learn how to determine if you’re truly ready to invest in SEO, or if there are foundational pieces in your business that need to come first.

With the rise of AI and changing search behaviors, understanding organic marketing and search engine optimization has never been more important. This episode will help you build a smarter, more intentional digital marketing strategy so you can increase your online visibility, attract aligned clients, and grow your business with confidence.

Links Mentioned in Today’s Episode:

Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!

Connect with Shannon Adee on Instagram

Follow Spark Solutions on Instagram

Visit https://sparksolutionsagency.com/ to learn more!

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

What if the reason your marketing isn’t converting has nothing to do with your strategy but everything to do with misalignment?

In today’s Reigning Queen conversation, you’re invited to take a deeper look at what’s really driving your marketing, your messaging, and ultimately, your sales. Gwen is joined by Emilie Davis, founder of Magic Mirror Marketing, to explore the common belief that content alone should bring in clients and why that mindset might actually be holding you back. If you’ve ever found yourself relying on social media to do all the heavy lifting, only to feel frustrated when it doesn’t convert, this episode is for you.

Emilie shares a powerful approach that connects your head, heart, and gut to help you create messaging that doesn’t just sound good, but truly resonates. When your marketing speaks to that emotional connection while still providing clarity and direction, everything begins to click.

In this episode, you’ll be challenged to consider whether you’re fully showing up as yourself, or if you’ve been hiding behind what you think your business should look like. In a world that’s leaning more and more into AI, your authenticity, your voice, and your energy are what will set you apart. You’ll also hear about an opportunity to take this work even deeper inside the Business Accelerator Retreat happening May 1–3 in Williamsburg, Virginia. If you’re craving clarity, connection, and a way to turn your passion into marketing that actually works, this experience was designed with you in mind.

If your message isn’t landing the way you want it to, or your marketing feels forced, disconnected, or inconsistent, this conversation will help you realign and move forward with confidence. Grab your notebook and let’s get into today’s episode!

Links Mentioned in Today’s Episode:

Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!

Connect with Emilie Davis at https://www.magicmirrormarketing.com/

Follow Emilie on Instagram

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales