Have you ever feared that AI will replace your business? Today, Gwen is addressing this question and providing you with a strategy on how you can use AI to confidently prepare for your next discovery call.

With tools like ChatGPT and Gemini making information instantly accessible, even Gwen has recognized that this is shifting her industry as a sales strategist. However, clients are not struggling to find information, they’re actually overwhelmed by it. What they’re truly searching for is clarity, confidence, and leadership.

Having a strong and well structured sales conversation will position you as the authority in your field. In this episode, Gwen shares how to use AI to enhance your discovery calls, ask better “why” questions, uncover the real emotional drivers behind buying decisions, and confidently guide prospects toward aligned solutions. Whether you’re a website designer, brand strategist, copywriter, accountant, or other service-based business owner, you’ll learn how to close high-ticket clients without feeling pushy or salesy.

If you want to increase revenue, reduce follow-up, and build trust faster in your sales process, this conversation will show you why human connection—not more information—is your true competitive edge. When you command the conversation, you stop chasing clients and start leading them.

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Ever meet someone that you instantly connect with and immediately dive into talking about business and sales? Today is that kind of conversation. Kelly Price is joining Gwen on the podcast to talk about sales, burnout, leadership, and the courage it takes to create something on your own.

This is a refreshing conversation, one that feels so relatable it’s like talking to your business girlfriends over coffee. Kelly and Gwen dive into the uncomfortable but necessary parts of business ownership – pricing your worth, having difficult conversations, outgrowing team members, and why ‘being nice’ isn’t the same thing as being kind. Kelly continues to share how she transitioned from fractional HR work into creating a successful audit-based consulting business that actually aligns with her values.

If you’ve ever struggled with charging what you’re worth, feared difficult conversations with employees or clients, or wondered whether now is “the right time” to start your business — this episode is your permission slip: There has never been more opportunity than there is right now.

This is a conversation about owning your value, leading with honesty, building systems that support growth, and remembering that sales, when done authentically, is simply serving.

Links Mentioned in Today’s Episode:

Visit Thrive HR’s Website: https://www.thrivehrkc.com/about

Connect with Kelly on LinkedIn: linkedin.com/company/thrivehrkc

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

This episode may be a little out of Gwen’s comfort zone, but she’s getting vulnerable and honest with you. After launching into 2026 with big plans, new offers, and high expectations, she found herself staring at something every entrepreneur dreads: crickets. Instead of pretending it didn’t happen, she shares the uncomfortable truth about visibility gaps, scarcity thinking, and the one business activity she’s been avoiding—lead generation.

You’ll hear how a powerful circle of women in her “C-suite” lovingly called her out, why pivoting too often might be costing you more than you think, and how going back to the basics can reignite growth faster than chasing the next shiny strategy. Gwen reminds you that sales conversations aren’t usually the problem, having a lack of conversations is. And if you’re not consistently generating leads, no shiny new offer or rebrand will fix that.

This episode is your permission slip to stop spiraling, stop comparing, and start owning your power again. You are not behind. You are not incapable. You may just need to simplify, recommit, and do the uncomfortable things that move the needle. Because when you show up fully and visibly—you don’t just grow a business. You build a legacy.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

It's the week of love, and for this special "Client Love" themed episode Gwen is joined by her operations manager for Grit and Tenacity Consulting, Kristyn, to pull back the curtain on what’s really happening behind the scenes and why learning how to lead confident sales conversations is the key to falling back in love with your business.

From event planners and photographers to yoga instructors, website designers, bookkeepers, and even a concierge pediatrician, Gwen shares real client success stories from service-based entrepreneurs who have doubled and tripled their revenue by creating clarity in their sales conversations.

This episode breaks down why women struggle with selling, how mindset impacts confidence when leads slow down, and why most “no’s” aren’t rejection — they’re confusion. Gwen walks through her Confidence Sales Accelerator framework, including how to stop over-explaining, sell outcomes instead of features, set boundaries without guilt, and confidently guide prospects to a clear yes or no.

Kristyn shares her perspective from watching client transformations happen in real time — from second-guessing and burnout to control, clarity, and confident leadership. Together, they explore why sales feels natural when you have a plan, how heart-led women can sell without being pushy, and why clarity is the most loving thing you can offer a potential client.

If you’re a service-based entrepreneur who wants to sell with confidence, raise your prices, and build a business that supports your life — not consumes it — this episode is for you.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

What do you do when a potential client asks "what's your average price for this service?” before they truly understand the value of your work? Today, Gwen is breaking down how to confidently lead pricing conversations without giving up control of the sales conversation while talking you through a real life example.

Gwen walks you through an actual email exchange with a prospective client and explains why pricing should never be the starting point of a sales conversation. She challenges the belief that transparency means immediately quoting numbers and shows you how premature pricing discussions are like treating a root cause with a band aid.

You’ll hear Gwen unpack the difference between transactional buyers and true partners, why discovery calls are meant to be led and how positioning yourself as a change agent—not just a salesperson—creates confident yeses without pressure.

If you’ve ever felt uncomfortable navigating budget objections, struggled with clients who “just want the price,” or found yourself shrinking to fit someone else’s expectations, this conversation will help you reclaim your authority, lead with clarity, and sell in a way that feels grounded, ethical, and have queen-like confidence while doing it.

Links Mentioned in Today’s Episode:

Join The Membership Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

In today’s episode, Gwen shares a real-life example of how she turned a casual poolside conversation on her recent cruise into a confident, controlled sales conversation—using her proven sales framework in real time. What started as an innocent chat quickly triggered old corporate sales conditioning she thought she’d left behind, including being asked to “pitch” on the spot and navigating masculine, pressure-driven sales energy. Gwen breaks down exactly how she shifted the dynamic, reclaimed control, and led the conversation with clarity, confidence, and authenticity.

This episode is a masterclass in why sales is a life skill not just a business skill. Gwen walks you through how to naturally transition from small talk into a professional conversation, why discovery calls should never feel like performances, and how leading with curiosity instead of defensiveness instantly builds authority and trust. You’ll hear practical, real-world examples of language shifts, boundary-setting, and how releasing attachment to the outcome actually creates more aligned opportunities.

If you’ve ever felt awkward, triggered, or unsure in sales conversations—especially when it comes to pricing, value, or over explaining what you do—this episode will help you reframe sales as grounded, empowering, and entirely on your terms. Press play for tangible takeaways you can start using immediately to lead your conversations, protect your energy, and show up with confidence in sales, business, and life.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

We all experience moments when life knocks you down, but what matters most is how you get back up. Today, Gwen is having a conversation with business resilience strategist and certified grief educator Debi Lynn for a deeply honest conversation about grief, resilience, and building a heart-led business after life’s hardest moments. Debi shares how her personal experiences forced her to rebuild her identity, leadership, and purpose. This episode speaks directly to female entrepreneurs who have experienced trauma, burnout, or major life disruption and are searching for a way to rise stronger while creating meaningful impact through their business.

Together, Gwen and Debi explore why resilience is one of the most critical leadership skills for women in business today and how unprocessed grief, identity shifts, and burnout can quietly stall growth. Debi explains how emotional healing, heart-centered leadership, and inner resilience directly influence business sustainability, confidence, and long-term success. This conversation reframes grief beyond loss of life, touching on the grief that comes from career changes, evolving relationships, and outgrowing old versions of yourself as an entrepreneur.

We end the episode with a Dear Gwen segment, as Debi asks how to explain the transformational value to clients who only seem to focus on the cost. This episode offers grounded wisdom, practical insight, and a powerful reminder that resilience, leadership, and sales confidence all begin at the heart.

Connect with Debi:

Check Out Debi's Program Here!

Visit Debi's Website

Check Out Debi's YouTube

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Welcome back to Part 2 of Gwen’s Annual Planning Recap! If you haven’t listened to Part 1 yet, go back one episode to listen to what Gwen is calling in for this year. Today, Gwen sits down with her operations manager, Kristyn, for a candid behind-the-scenes conversation about what intentional annual planning really looked like for them. They share the raw experience of stepping away from daily personal and business demands to complete an in-person planning retreat that brought clarity, alignment, a new offer, and renewed confidence heading into 2026.

Together, Gwen and Kristyn share their key lessons around niching down and building a business model that supports growth without burnout. They talked about mindset shifts, perfectionism, consistency, and the power of data-driven decisions when refining your mission and offers.

You’ll also hear the story behind the creation of the Confidence Sales System Cohort and how this new model allows Gwen to serve more women while creating better results and more freedom. If you’re ready to command your sales, simplify your strategy, and step into 2026 with confidence and intention, this cohort will provide you with the framework and tools you’re looking for!

If you haven’t done an annual planning retreat for 2026 yet, it’s not too late! This episode is an encouragement for you to take the time to pour back into yourself and your business so that you can have an even more fruitful year! Press play and get inspired for your very own retreat!

Links Mentioned in Today’s Episode:

Connect with Natalie Barnett for more on Subconscious Coaching

Work with Natalie Barnett

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

As we step into 2026, Gwen pulls back the curtain on the powerful annual planning process that reshaped her confidence, clarity, and conviction as a CEO. In Part 1 of this annual planning series, Gwen shares the personal journey behind committing to a six-day CEO retreat—navigating guilt, family responsibilities, unexpected challenges, and the internal resistance that so often pulls women away from prioritizing themselves and their businesses. This episode is both a permission slip and a mirror for women who know they need space to think bigger but struggle to claim it.

Gwen walks through the first half of her planning process, breaking down how she evaluated her revenue streams, offers, expenses, and time to uncover what was truly sustainable and what wasn’t. From recognizing costly programs to building consistent working hours and theme days, she shares the real, behind-the-scenes decisions that led to more structure, scalability, and peace. This conversation highlights the importance of boundaries, asking for help, and leading from the CEO seat instead of reacting to chaos.

This episode also marks the announcement of Gwen’s Confidence Sales System, a scalable framework designed to help more women master sales without burnout or shame. Through self-reflection, self-care, and intentional strategy, Gwen reconnects with what truly drives her and explains how that clarity is shaping the future of her business in 2026. If you’re craving alignment, sustainability, and confidence in your sales and leadership this year, this episode will meet you right where you are and challenge you to step fully into your reign.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

As we’re heading into the New Year, it’s common to make those New Year Resolutions… but what if you didn’t do that this year? In today’s short and sweet episode Gwen is diving into a conversation that flips the script on how we’ve been taught to approach New Year’s resolutions and traditional goal setting altogether. If you’re tired of creating goals you abandon by February, or feeling like you’re constantly chasing the next milestone without ever feeling fulfilled, this is your permission slip to try something different.

Gwen breaks down why resolutions often fail, why goals can be rooted in false expectations, and how true, lasting change begins with values, not pressure. You’ll explore the emotions that spark real transformation and walk through a guided journaling exercise designed to help you clarify what you value, what you want in the next 3–5 years, and the action steps that will actually move you forward.

Inside this episode you’ll learn to release the hustle mentality, say no without guilt, build confidence through aligned action, and step boldly into the future you desire. This is the Reign Revolution, and this year is your year. Happy New Year, Girlfriends!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!