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The Reinvention Behind Reinvention By Design
Hey Friend,
If you’ve been here a while, you’ve probably noticed I disappeared for a bit. And if you’re new — welcome, I’m so glad you’re here! Either way, I owe you the real story, and that’s exactly what this episode is.
The truth is, I’ve started and stopped my business more times than I’d like to admit. Different names, different directions, a lot of beginning again. From the outside, it probably looked like I just couldn’t make up my mind. But something else was going on underneath, and it took me a long time to see it.
In this episode, I’m pulling back the curtain on all of it…fifteen years in the classroom, the burnout that finally pushed me out, the long string of businesses I started and walked away from, and the thing I eventually understood about why I kept quitting right when something started to work.
Here’s the short version of what I learned: the stopping was never really about the work. It was about getting scared and reaching for something that felt safer…which, ironically, was the very thing that kept anything from ever growing. Once I saw that pattern clearly, I couldn’t unsee it. And it changed how I’m doing things this time.
So this is me, drawing a line. This is Reinvention by Design, and it’s not changing. It’s a show about the big transitions of the second half of life — the career exits, the empty nests, the new chapters, the “who am I now?” seasons — and how women figure out what to actually do next. I’m not here as someone who has it all figured out, believe me…I haven’t. I’m here as someone walking it alongside you, who happens to be pretty good at seeing the whole picture when you’re standing too close to it.
If you’ve ever felt scattered, like you can’t stick with anything, or like you’ve reinvented yourself a dozen times and still aren’t “there” yet, then this one’s for you.
🎧 Listen to the episode above.
New episodes every week (yes, seriously every week!) And I’d genuinely love to hear from you: hit reply, or leave a comment, and tell me what transition you’re walking through right now. I read every one of them.
— Jenny
Get full access to Reinvention by Design at jennycotten.substack.com/subscribe
View all episodes
By Designing a life that actually fits.Hey Friend,
If you’ve been here a while, you’ve probably noticed I disappeared for a bit. And if you’re new — welcome, I’m so glad you’re here! Either way, I owe you the real story, and that’s exactly what this episode is.
The truth is, I’ve started and stopped my business more times than I’d like to admit. Different names, different directions, a lot of beginning again. From the outside, it probably looked like I just couldn’t make up my mind. But something else was going on underneath, and it took me a long time to see it.
In this episode, I’m pulling back the curtain on all of it…fifteen years in the classroom, the burnout that finally pushed me out, the long string of businesses I started and walked away from, and the thing I eventually understood about why I kept quitting right when something started to work.
Here’s the short version of what I learned: the stopping was never really about the work. It was about getting scared and reaching for something that felt safer…which, ironically, was the very thing that kept anything from ever growing. Once I saw that pattern clearly, I couldn’t unsee it. And it changed how I’m doing things this time.
So this is me, drawing a line. This is Reinvention by Design, and it’s not changing. It’s a show about the big transitions of the second half of life — the career exits, the empty nests, the new chapters, the “who am I now?” seasons — and how women figure out what to actually do next. I’m not here as someone who has it all figured out, believe me…I haven’t. I’m here as someone walking it alongside you, who happens to be pretty good at seeing the whole picture when you’re standing too close to it.
If you’ve ever felt scattered, like you can’t stick with anything, or like you’ve reinvented yourself a dozen times and still aren’t “there” yet, then this one’s for you.
🎧 Listen to the episode above.
New episodes every week (yes, seriously every week!) And I’d genuinely love to hear from you: hit reply, or leave a comment, and tell me what transition you’re walking through right now. I read every one of them.
— Jenny
Get full access to Reinvention by Design at jennycotten.substack.com/subscribe