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The relationship between innovation and creativity is puzzling to many of us. Is it necessary to be "creative" in order to innovate? And just because something is creative, does that make it innovative? Which one comes first - creativity or innovation?

In this episode, SmartStorming partners Mitchell Rigie and Keith Harmeyer discuss the relationship between innovation and creativity - and the difference. And why, if you don't understand the distinction, you're probably not doing either one very well.