Most people associate OTT consumption with TV sets, but mobile accounts for about 22% of viewing time, making it a channel that shouldn’t be ignored by marketers. This episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile, why advertisers should be leveraging it and how the industry can overcome some of the challenges associated with it. Check out the latest blog posts from Adjust below:
1. https://www.adjust.com/blog/how-are-we-going-to-measure-ott-ads/
2. https://www.adjust.com/blog/ott-ads-are-the-future-of-streaming/