The relationship equity account - your key to long-term success with your online business. Most people don't think about every interaction with their audience as a 'transaction' like we think about our banking and savings account... But business owners should. In this video, we look at the analogy of content marketing, marketing funnels, affiliate marketing and even network marketing in the context of relationship equity. There are too many people who enter the online business world and simply try to get from people. All they can think about is themselves and their scarcity... That feeling of "I need to get money"... This is like trying to make a withdrawal from a savings account that has no money in it... It simply doesn't work and it can have negative consequences. So what is the right approach? It is the Jab, Jab, Jab, Right Hook approach coined by Gary Vaynerchuk Focus on giving first... This is like making deposits in the relationship equity account... Take this channel for example... or my main business, which are both examples covered in this video. We look at the 'right way' and the 'wrong way' to use this important business philosophy to your advantage in your online business. Get this right and you will end up ahead of the rest of the amateur internet marketers who simply try to sell, sell, sell.