Building strong business relationships through podcasting isn’t just important—it’s the secret to long-term success. Because let’s be honest: your podcast’s real value isn’t measured in downloads, but in the meaningful connections you create. So, how do you turn guest appearances into powerful partnerships? On today’s episode of PodcastingTech, we’re breaking down exactly how to maximize your guest list—and transform your podcast into a networking powerhouse. Ready to unlock its full potential? Let’s dive in.

In episode 47, host Mathew Passy sits down with Dr. Jeremy Weisz, Co-founder of RISE 25 Media. This company's mission is to help your business connect with your ideal prospects, referral partners, and strategic partners using a done-for-you podcast. Mathew and Jeremy discuss the relationship-first approach to podcasting that can transform your business and network, no matter your audience size. 

Dr. Jeremy is an entrepreneur and former chiropractor. Through his own journey from healthcare to helping B2B companies develop podcast strategies, Jeremy has pioneered ways to use authentic podcast conversations to nurture powerful professional relationships (and he even met his business partner through a podcast!). Together, they run Rise25, where they help B2B businesses connect to their ‘Dream 200’ clients and referral partners, and get ROI, using a podcast. They eliminate 99% of the work and make sure you get ROI. Rise25 is an easy button for you to launch and run your podcast.

Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2008 that include founders/CEO’s of Pixar, P90X, Atari, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on www.InspiredInsider.com

Tune in and get ready to learn why Jeremy believes “almost everything good in my life tracks back to a podcast,” the strategic difference between audience-building and relationship-building, and why giving to your guests can be more important than any download metric. We also break down the five-step RISE 25 system for podcast ROI, what makes a “Dream 200” guest list, the tech that actually matters, and why perfection can get in the way of progress.

This episode will reshape the way you think about measuring podcast success, especially if you’re in B2B, SaaS, or any niche where real relationships matter.

IN THIS EPISODE, WE COVER:

• Why podcasting is the most powerful way to authentically connect with your “Dream 200” relationships (07:11)
• How focusing on relationships vs. audience size leads to proven ROI for B2B and SaaS podcasters (08:10)
• The detailed five-step process RISE 25 uses to help clients profit from podcasts, plus what planning a “Dream 200” actually looks like (09:50)
• The right outreach strategies and making your guest experience seamless with the right tech, including mic setups and booking flow (13:33)
• Why “giving” to your guests before thinking about business will build your network—and how introductions and content can lead to long-term opportunities (17:00)
• The pitfalls that doom B2B podcasts: perfectionism, chasing the wrong guests, obsessing over vanity metrics, and failing to follow up with value (21:29)
• Honest discussion about podcast industry challenges: metrics transparency, sponsorship, and the wish list for better tech (31:46)

Links and resources mentioned in this episode:

• Learn more about Jeremy and RISE 25 Media: inspiredinsider.com
• Studio & guest tech: Blue Yeti mic - https://amzn.to/44iwD3P 

ATR2100 - https://amzn.to/3PBsPTe 

Electrovoice RE20

Riverside.fm

• Discover Dr. Jeremy Weisz's favourite Podcast recommendations: Jordan Harbinger Show

Jason Swenk’s Smart Agency Masterclass

Smart Business Revolution with John Corcoran

• Subscribe to Podcasting Tech on YouTube or your favorite player
• Joey Coleman’s “Never Lose a Customer Again” 

Want to go beyond the vanity metrics and discover the secret to real podcast ROI? Tune in, take notes, and don’t forget to let us know which “Dream 200” connection is on your list this year!

**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

For additional resources and insights visit podcastingtech.com or follow us on social media:

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PODCASTING TECH IS POWERED BY:

• Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
• Podpage - Build a beautiful podcast website in 5 minutes
• Riverside.fm - Record Podcasts And Videos From Anywhere
• Castmagic - 10x Audio Content With AI
• Podmatch - Matching Hosts and Guest for Podcast Interviews
• Hostinger for Website
• Podgagement - Engage your audience and grow your podcast!

EQUIPMENT IN USE:

• Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
• EV RE20 with 309a Shockmount 
• Rode PSA1+
• iPhone continuity camera but previously the Logitech Brio 4k
• DCMEKA In-Ear Monitors
• BusyBox Smart Sign