The search for authenticity drives many of our decisions, including brand choices. In Part 2 of my discussion with Katie Martell we dive into performative brand allyship, the dangerous illusion of progress, and the unexpected benefits of an alien invasion. We finish with a look at how brands can best demonstrate true authenticity. Spoiler alert: it’s more than feel-good ads and woke-washed social media posts.

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https://www.katie-martell.com/

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