<p>Cameron Madill interviews Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. </p>

Cameron Madill interviews Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth.

<p>Cameron Madill interviews Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth.&nbsp;</p>

The Relevant Credit Union: How to Define Your Target Market

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement.

Each month we interview trailblazers in the credit union movement to help you:

Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.)

Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.)

Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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Marketing

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement. Each month we interview trailblazers in the credit union movement to help you: Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.) Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.) Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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The Relevant Credit Union: How to Define Your Target Market

The Relevant Credit Union: How to Define Your Target Market

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