This week, Matt and Chris sit down with RETSY agent and RETSY OG, Heather Candelaria—a powerhouse in the Phoenix real estate scene whose path into real estate started with a marketing career, an eye for development, and a sharp instinct for doing the work most people overlook.

From building a business off open houses and referrals to navigating luxury new builds and divorce sales, Heather shares the strategies, lessons, and mindset that helped her grow her volume by over 260% in a single year.

This episode is real, honest, and full of sharp advice on being visible without selling out, staying consistent even when it’s hard, and knowing your worth in a business where too many settle.

00:00 – Welcome + Meet Heather

03:53 – How Heather’s Marketing Expertise Helped Shape RETSY

07:01– The Tools That Actually Work

11:55 – Partnering with a Builder: Behind the Scenes of a True Collaboration

15:11 – The Power of Dialing in Open Houses

17:54 – Building a Team from the Ground Up

18:34 – Guiding Clients Through New Builds with Confidence

24:13 – Is There Too Much Luxury Inventory?

28:21 – Why Agents Must Get on Video (Even If You Hate It)

30:38 – What Social Media Gets Wrong About Real Estate

36:42 – Real Talk: Experience Isn’t Optional Anymore

38:49 – Why an Experienced Broker Makes All the Difference

44:24 – Crazy Broker Story: The House That Caught Fire

51:24 – Final Thoughts & Where to Connect with Heather

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Connect with Heather

https://www.instagram.com/hscsellsaz/

https://candelariacollective.retsy.com/

Learn more about RETSY

www.retsy.com

www.instagram.com/retsy

www.youtube.com/@retsy.

Original music by @jacktwarner

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