Incentives Matter

The Reminder Effect: Why Your Brain Needs a Nudge, Not a Bonus


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This episode explores a field experiment in Mozambique on HIV medication adherence, demonstrating that financial incentives significantly improve patient compliance. Listeners will learn that while money alone boosts adherence, adding a simple, low-cost text message reminder can more than double the incentive's effectiveness, highlighting the power of cognitive nudges over solely increasing financial rewards.
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