What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience.

Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategic use of AI, dynamic inventory tools, and behavioral lead generation, McAdams emphasizes the importance of simplicity, speed, and user intent. He also challenges outdated design trends and discusses how dealerships can align digital marketing with real operational goals.

This episode covers:

• Why mobile-first is no longer a trend—it's a requirement
  
  
• The dangers of website friction and how to eliminate it
  
  
• Smart strategies for real-time inventory and ad targeting
  
  
• How behavioral intelligence can enhance lead generation
  
  
• The ROI pitfalls of outdated digital practices
  
  
• Conversion benchmarks and what success really looks like
  
  

Whether you're rethinking your current site or planning a full redesign, this episode delivers practical guidance for turning website visits into revenue—backed by one of the most experienced voices in automotive digital strategy.

Subscribe for more real-world insights from experts helping dealers grow smarter every day. Learn more at www.dealeralchemist.com

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