This Weeks Key Takeaways: <ul><li>Changes at The RealReal present opportunities for others in the resale market.</li></ul><ul><li>Brands will need to treat emissions with the same level of importance as financial performance, as poor performance may have negative market consequences, similar to financial underperformance, down the road.</li></ul>

This Weeks Key Takeaways:Changes at The RealReal present opportunities for others in the resale market.Brands will need to treat emissions with the same level of importance as financial performance, as poor performance may have negative market consequences, similar to financial underperformance, down the road.

This Weeks Key Takeaways: <ul><li>Changes at The RealReal present opportunities for others in the resale market.</li></ul><ul><li>Brands will need to treat emissions with the same level of importance as financial performance, as poor performance may have negative market consequences, similar to financial underperformance, down the road.</li></ul>

The Resale Edit: The RealReal's Push Upmarket Creates Opportunity for Competitors and Premium Brands to Gain Share

In 2022 alone, there were 150 billion new garments produced to clothe a world of only 8 billion. 90% of that ends up in landfills. No question, the fashion industry is hurtling toward a reckoning. Here at <a href="https://www.trove.com" target="_blank" rel="noreferrer noopener">Trove</a>, we intend to learn, unlearn, and relearn so we can inspire our peers, the industry, and our youth that as a collectively conscious body, we can achieve growth without growing our emissions. Let’s Talk Resale is a foundational series that considers the emerging landscape of resale also known as recommerce. We follow <a href="https://www.linkedin.com/in/andyruben/" target="_blank" rel="noreferrer noopener">Andy Ruben</a> - Founder and Executive Chair of Trove - as he dives deep into the trends shaping the circular economy. Each episode’s theme will address key issues that brands face when adopting a recommerce platform. We’ll interrogate the nuances of sustainability and discuss the implications of recommerce for brand control. You’ll hear key anecdotes from brands with resale models that are already thriving, such as REI, in addition to a bottom-up approach, where we interview several members of Gen Z, and gain insight into the future consumer. To capture the fast-paced weekly news in the resale industry, we have an episode every Tuesday, The Resale Edit, that highlights the key trends and takeaways for brands and their teams which is hosted by Trove's Head of Content, <a href="https://www.linkedin.com/in/samantha-dersarkissian/" target="_blank" rel="noreferrer noopener">Samantha Dersarkissian</a>. Subscribe to the accompanying newsletter <a href="https://www.linkedin.com/newsletters/the-resale-edit-6966761821013753856/" target="_blank" rel="noreferrer noopener">here</a>. This series is a tour de force that will educate, inspire, and offer insight into Trove’s product and vision. While targeted to thought leaders and luxury executives, all listeners will gain a robust understanding of the state of recommerce. Along the way, you'll come to face the inevitable choice fashion brands must make to stay relevant in the 21st century. Looking for more resale content? Check out <a href="https://www.trove.com" target="_blank" rel="noreferrer noopener">www.trove.com</a>

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In 2022 alone, there were 150 billion new garments produced to clothe a world of only 8 billion. 90% of that ends up in landfills. No question, the fashion industry is hurtling toward a reckoning. Here at Trove, we intend to learn, unlearn, and relearn so we can inspire our peers, the industry, and our youth that as a collectively conscious body, we can achieve growth without growing our emissions.Let’s Talk Resale is a foundational series that considers the emerging landscape of resale also known as recommerce. We follow Andy Ruben - Founder and Executive Chair of Trove - as he dives deep into the trends shaping the circular economy. Each episode’s theme will address key issues that brands face when adopting a recommerce platform. We’ll interrogate the nuances of sustainability and discuss the implications of recommerce for brand control. You’ll hear key anecdotes from brands with resale models that are already thriving, such as REI, in addition to a bottom-up approach, where we interview several members of Gen Z, and gain insight into the future consumer.To capture the fast-paced weekly news in the resale industry, we have an episode every Tuesday, The Resale Edit, that highlights the key trends and takeaways for brands and their teams which is hosted by Trove's Head of Content, Samantha Dersarkissian. Subscribe to the accompanying newsletter here.This series is a tour de force that will educate, inspire, and offer insight into Trove’s product and vision. While targeted to thought leaders and luxury executives, all listeners will gain a robust understanding of the state of recommerce. Along the way, you'll come to face the inevitable choice fashion brands must make to stay relevant in the 21st century.Looking for more resale content? Check out www.trove.com

In 2022 alone, there were 150 billion new garments produced to clothe a world of only 8 billion. 90% of that ends up in landfills. No question, the fashion industry is hurtling toward a reckoning. Here at <a href="https://www.trove.com" rel="noopener noreferrer">Trove</a>, we intend to learn, unlearn, and relearn so we can inspire our peers, the industry, and our youth that as a collectively conscious body, we can achieve growth without growing our emissions. Let’s Talk Resale is a foundational series that considers the emerging landscape of resale also known as recommerce. We follow <a href="https://www.linkedin.com/in/andyruben/" rel="noopener noreferrer">Andy Ruben</a> - Founder and Executive Chair of Trove - as he dives deep into the trends shaping the circular economy. Each episode’s theme will address key issues that brands face when adopting a recommerce platform. We’ll interrogate the nuances of sustainability and discuss the implications of recommerce for brand control. You’ll hear key anecdotes from brands with resale models that are already thriving, such as REI, in addition to a bottom-up approach, where we interview several members of Gen Z, and gain insight into the future consumer. To capture the fast-paced weekly news in the resale industry, we have an episode every Tuesday, The Resale Edit, that highlights the key trends and takeaways for brands and their teams which is hosted by Trove's Head of Content, <a href="https://www.linkedin.com/in/samantha-dersarkissian/" rel="noopener noreferrer">Samantha Dersarkissian</a>. Subscribe to the accompanying newsletter <a href="https://www.linkedin.com/newsletters/the-resale-edit-6966761821013753856/" rel="noopener noreferrer">here</a>. This series is a tour de force that will educate, inspire, and offer insight into Trove’s product and vision. While targeted to thought leaders and luxury executives, all listeners will gain a robust understanding of the state of recommerce. Along the way, you'll come to face the inevitable choice fashion brands must make to stay relevant in the 21st century. Looking for more resale content? Check out <a href="https://www.trove.com" rel="noopener noreferrer">www.trove.com</a>

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The Resale Edit: The RealReal's Push Upmarket Creates Opportunity for Competitors and Premium Brands to Gain Share

The Resale Edit: The RealReal's Push Upmarket Creates Opportunity for Competitors and Premium Brands to Gain Share