Donna Bedis interviews Veer Parmar, the 2025 UK Public Sector Advocate of the Year, about his work in the NHS. Veer, a finance business partner at Chelsea and Westminster Hospital, has been instrumental in promoting innovation, particularly in AI in healthcare, and developing a finance graduate scheme across nine NHS Trusts. He emphasizes the importance of consistency, collaboration, and integrity in his work. Balancing ambition and empathy is key. People are stretched, change can feel overwhelming, the best approach is to listen, understand concerns and move at a pace that feels safe. Veer discusses the challenges of balancing immediate pressures with long-term transformation and the significance of small steps in driving change – “making space for the future even though the present is busy”. He also highlights the role of financial insight in improving patient and staff outcomes and advocates for using one's experience to support colleagues and the community.