Vincent Stanley, the current VP of marketing at the clothing company Patagonia, and co-author with Yvon Chouinard of "The Responsible Company: What We've Learned From Patagonia's First 40 Years" will speak on his recently published book and his experiences with Patagonia since the company's founding in 1973. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In "The Responsible Company," Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.