The Guide to Managing SKUs
* Do NOT delete your historical SKUs
* Don’t replace or rewrite a SKU because it’s basically the same thing as deleting it
* If you do happen to delete your SKUs write down every category and then see if those words are found in the description of your products.
* Maintaining your SKUs is planning for your future because if you can understand past buyer behavior you can make better decisions for the future.
Below is a lightly edited transcript of Episode 27 of the Inevitable Success Podcast.
Transcript:
Damian: So here I am sitting at the Buyer Genomics Headquarters here in Manhattan, right in Midtown and I bring that up because New York Fashion Week is upon us and clients are bringing that up left and right because a lot of them are fashion retailers.
One of the topics that has come up recently is, “I have, you know, a new season of products coming. What do I do with the existing SKUs?” So this might seem like a very boring data hygiene thing, but the decisions that you make each season with your products and your SKUs have long lasting ramifications. If you’re serious about, you know, understanding your customer and their historical patterns you can make better decisions in the future.
Stephen: That is correct.
Damian: But I digress.
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Stephen: No, no, no, it’s all good because I’m going to talk about why you have to keep the history intact for the prediction of the future behavior. So let’s get into all of that. And I’ll give you the short answer to your question first.
Damian: Yes,