The origin story of Adam J. Carswell's artist persona General Moses.

In 2021, Adam was streaming on Twitch building community. The show was called The Shift. The audience called themselves The Shift Army. They pushed him to get a stage name. When your audience is an army, you become the General. He chose Moses because Moses didn't come to save the world. He came to deliver his people.

In 2023, the studio records started dropping. First one was "More Dollaz" with Toolroom. Since then it's been nonstop: "Muévete," "Nicki," "Call Me Daddy," "Belize," "Wind Up," "Watch Me," "Missile." Tech house. Funky house. Latin house. The General's been in the cut.

Just a few weeks ago, Carswell Cuts launched. Custom anthems for entrepreneurs, founders, capital raisers. Immediate traction.

Now both lanes are running. But heads up: expect less activity for a bit. Adam is taking everything he learned building AI-powered anthems and channeling it into something he never thought was possible. A full General Moses album.

DM Adam or General Moses if you want your own Carswell Cut.

Follow General Moses on Spotify. Check out Sigma Squad for the kids.

Run the road.