This episode we welcome back Jason Barnard. Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. 

Let’s catch up with Jason since he was last on our podcast.   

Today we are talking about two things as time allows that are important to note about your search appearance. 

First, Google My Business page and it’s elements. 

Second, why you should run a content strategy in your business.  

First up - Google My Business Page… or is it Google Business Profile now? Jason Barnard shares the number of elements in this panel that are controlled by the algorithms and those not by the business owner. As well as the importance of starting to proactively manage/influence them.  The idea that local businesses can run content strategies and get rich elements/SERP features in their Brand SERP. This would include the fact that they can totally dominate their own Brand SERP with Twitter,  FB, YT, videos, images, etc. - it takes a well organized approach, consistent work, and a little patience.