God loves us. It is His desire that we would all recognize our sin and turn to Him. That’s why He sent His Son. Jesus came so we would have a way to be cleansed of our sin. He bled and died so we could be forgiven and restored into a right relationship with our Creator. But we have a choice in the matter, we can choose to accept Jesus, admit our sin and turn and follow Him. Or we can reject God, reject His Son and reject His word. Doing so will lead to eternal separation from Him.